Our Mission


'How to get a sharper jawline?' is one of the most searched questions on Google.

GENETICS. The word people throw around when something doesn't go their way. 

"I'm never going to be strong - IT'S MY GENETICS"

"I'm never going to look like that - IT'S MY GENETICS"

Yes, sometimes genetics can affect you - such as medical conditions, your height and being colourblind, but there is a predisposed belief that you cannot change the way you look.

From body to face structure - people pin it down to their genetics. Many individuals are so focused on their genetics that they never try to make a change.

"You never fail until you stop trying" - Albert Einstein



Me? I grew up with one of the worst facial structures. I had no jaw structure and even after losing body fat - I was left searching for the jawline I always wanted. 

Then, I noticed some models with strong jawlines.

What did they look like before? Why do they ALL have sharp jawlines?

Jon Kortajarena - a famous model wasn't born with a sharp and chiseled jawline. The reality is many people gain a good jaw structure with exercise - comparable to working out your biceps at the gym.

Your diet, your habits, they all play a huge role on how you look - just like they do with every other muscle group.



The problem wasn't FAT, it was having WEAK masseter muscles.

Masseter muscles are located in the jaw that give you a chiselled look.

Many people say "Just lose fat and you'll get a jawline" I wish it were that simple for everyone - I was a skinny, underweight individual with less than 9% body fat, with no jawline.




Mastic is 10x stronger than regular gum and helps you to get an even jawline - giving you symmetrical results - unlike rubber/silicone jaw trainers on the market that tear open.


But Mastic Is Too Expensive For Me...

Don't worry! - That's why we created the ROCKJAW® Tuff Gum - an affordable solution to your jawline problems with B Vitamins.  

Check it out HERE!



Chios mastic, like the name suggests, is only available from once place in the world, Chios. This makes it difficult to source and most importantly - expensive.

Yes - it still may seem expensive for 'just gum that lasts a month' but this gum is nothing ordinary. It can be reused multiple times and never disintegrates in your mouth like regular gum.

Plus, we have a subscription service that saves you a recurring 10% on every order!


Try it for yourself or get your money back.

Ps. Just think about how much you spend a month on a basic Starbucks cappuccino....


The Process

It takes hours to separate the 'good' crystals that end up in your tins (which equates to around 40% per box) and the remaining 60% are unworthy.

It's your choice, are the results worth the price you pay?


                                                                                - Founder, Sach